At the 23rd Guangzhou International Automobile Exhibition, which grandly opened on November 21, Great Wall Motor's ORA brand became the focus of Hall 4.1. With the theme "ORA 5 — the rigorously selected companion for young people," it held a uniquely vibrant launch event. This was not only a continuation of the presale momentum from November 12, but also a sincerely heartfelt "fan appreciation" action, dropping a "major bombshell" on site by directly upgrading the presale benefits.
Mr. Lü Wenbin, General Manager of the ORA brand, announced the specific added benefits at the event: the original "1,000 yuan deposit offsetting 3,000 yuan" reservation benefit was surprisingly increased by an additional 2,000 yuan, directly upgraded to "1,000 yuan deposit offsetting 5,000 yuan." At the same time, users can also enjoy a manufacturer trade-in subsidy of up to 5,000 yuan, and receive for free the valuable "Sena Gray" exclusive paint, 18-inch low-drag wheels, and an air-conditioning PTC auxiliary heating package. What is commendable is that all these upgraded benefits also extend to all users who had already placed orders earlier, and the benefits will remain valid until the day of the ORA 5 official launch event. General Manager Lü Wenbin said emotionally on site that his trip was precisely to deliver this "major surprise" to users and to fulfill the brand's promise of a two-way journey with its users.
This sincerity, which struck directly at users' hearts, quickly ignited the atmosphere on site. Looking across the ORA booth, from media and influencers to loyal fans known as "kiwis," and even many overseas friends who had traveled specially to attend, users of different faces competed to take photos with this "global car," and the laughter and chatter turned the booth into a party resonating with young people.
Of course, in addition to tangible benefits, the strength of the ORA 5 product itself is the confidence behind its bold claim of being a "rigorously selected companion." Positioned as a pure electric compact SUV, the ORA 5 has a presale price range of 109,800 to 142,800 yuan. In terms of appearance, it continues the ORA family's classic "cat-like" design language, with round headlights and a concise rear end appearing approachable and stylish. More importantly, it makes no compromises on intelligence. The roof-mounted lidar and its advanced driver assistance system can achieve full-scenario navigation-assisted driving without relying on high-precision maps, aiming to bring users a relaxed and safe driving experience like that of an "experienced driver."
To more vividly interpret what a "versatile companion" means, the launch event creatively inserted real owner usage videos. In the videos, the ORA 5 accompanies users in calmly handling various scenarios such as urban commuting, weekend camping, and social entertainment. Its Great Wall self-developed "second-generation short blade battery" and the "master-level chassis" tuned by the original Great Wall-BMW team provide solid safety and comfort assurance for every trip. And the low electricity consumption of 11.6 kWh per 100 kilometers greatly alleviates young users' anxiety about travel costs.
From its stunning initial appearance in Baoding to the upgraded benefits at the Guangzhou Auto Show, every step of the ORA 5 reflects the brand's determination to break tradition and co-create and share with users. It is not merely a means of transportation, but also seeks to become a reliable partner for young people to explore the world and express their own lifestyle attitude. In the increasingly competitive new energy market, ORA is using this brand-new way of dialogue to strive together with young users around the world to broaden the boundaries of life and pursue their passions together.
