At the Chengdu Auto Show, Roewe brought the Jiayue 07, which it calls "dads' equal rights." This car doesn't have much fancy conceptual packaging; it focuses on a direct market strategy—cramming the hardware and features that used to be available only in family SUVs at the 250,000 yuan level into the 150,000 yuan price range. Blind orders exceeded 10,000 in 7 days, with families with children accounting for over 70%.

Space is the first essential need for family users. The solution offered by the Jiayue 07 is a 915L trunk volume and 41 storage spaces throughout the vehicle, basically covering the "small-scale moving" style loading needs of families with children when traveling. The optimization of the rear door opening and vertical space makes it more convenient for children to get in and out. The seat fabric has passed OEKO-TEX baby-level certification, and high-frequency contact areas have been soft-wrapped. These details solve the basic problem of "not being in a mess when taking children out," rather than piling on irrelevant configurations.

This car also put a lot of thought into the rear row. The 15.6-inch 2.5K ceiling-mounted screen has passed TÜV Rheinland's blue-light protection certification and works with a dynamic floating-screen anti-motion-sickness solution. The ambient lighting composed of 277 independent light beads, along with a cabin certified by CATARC for quietness, turns the rear row into a mobile entertainment space. After the rear small table is unfolded, it can be used for drawing and building blocks—these designs show that Roewe seriously understood real family usage scenarios during the product definition stage, rather than just doing superficial work.

The onboard refrigerator is worth mentioning. It has a 7.5L capacity, a minimum of -6°C, can make ice in 10 minutes, and is also equipped with Midea's PST+ plasma odor purification technology. This configuration is not common in 150,000 yuan class models. From keeping ingredients fresh to applying cold compresses after outdoor bumps, it can be considered a high-frequency need. The front passenger seat is equipped with a vanity station and a zero-gravity seat. Face ID recognition and family account functions also allow different family members to automatically match after getting in, reducing the trouble of repeated settings.

For intelligent driving, it is equipped with a combination of the Momenta R7 world model and the XHEART X7 chip, optimized for scenarios such as mixed pedestrian and vehicle traffic, complex roundabouts, six-way intersections, and narrow roads with stone bollards. It adapts to more than 300 types of parking spaces, with a one-attempt parking success rate of over 90%. The remote parking function allows the father to get out first while holding the child, and the vehicle completes parking by itself—this detail is very practical. The pain point of parking with a child in a narrow underground parking space really exists.

In terms of range, a 320km CLTC pure electric range and 1480km combined range, together with the 4.97L/100km WLTC fuel consumption under low battery for the 32.6kWh version, cover the needs of daily commuting and long-distance travel.

But the real core of this car is the AI-native experience deeply co-created by SAIC Roewe and ByteDance Volcano Engine. Unlike most infotainment systems that simply stack AI applications, the Jiayue 07 has a unified AI brain that connects the seats, lighting, refrigerator, audio, intelligent driving, and other vehicle hardware, achieving a shift from "people finding the car and giving commands" to "the car understanding people and providing proactive service." OMS+DMS can perceive a child's sleep state, automatically dim the lights, and lower the volume, while the mCDC suspension predicts bumps—these linkages are not a pileup of functions, but system responses driven by scenarios.

SAIC Motor has reduced R&D and manufacturing costs through large-scale procurement and self-development of core technologies, letting consumers pay for product experience rather than brand premium. From 300,000 yuan class "dad cars" to 250,000 yuan class, and now to the 150,000 yuan class of the Jiayue 07, this price curve actually reflects the inevitable result of supply chain maturity and technology下沉.

Dada review:

What the Jiayue 07 does is not simply equalizing configurations, but redefining the value standard for family SUVs at this level in the price segment that mainstream families truly care about. It may not be perfect, but when it comes to "spending money where it matters most," the direction is right. For family users with limited budgets and clear needs, this car provides an option that does not require too many compromises.