Northern Auto Market
On April 22, Beijing Hyundai and Tmall Car Care officially signed a strategic cooperation agreement in Hangzhou. Li Shuangshuang, Executive Deputy General Manager of Beijing Hyundai, Cai Yongzhi, General Manager of Tmall Car Care, and other senior executives jointly witnessed this important moment. According to the agreement, Beijing Hyundai will leverage Tmall Car Care's network advantages to fill the coverage gaps in its existing service system, with the first batch of 5 authorized stores carrying out after-sales quick repair and quick maintenance services. In the future, car owners can conveniently book quick repair and quick maintenance, vehicle warranty, and original parts procurement services through the Tmall Car Care platform, enjoying a professional after-sales experience on par with 4S stores. This cooperation deeply integrates Beijing Hyundai's "original factory service standards" with Tmall Car Care's "internet operation capabilities." It is not only an optimization and upgrade of the nationwide after-sales service network, but also a key strategic move for Beijing Hyundai to welcome the inaugural year of new energy brand development.
Adhering to an obsession with quality, building a foundation of 12 million users' word-of-mouth
Having深耕 the Chinese market for 23 years, Beijing Hyundai has forged its brand foundation with outstanding quality. From Sonata, Elantra, Tucson to Santa Fe, the continuous iteration of each classic model has witnessed Beijing Hyundai's persistent pursuit of quality and won the deep trust of more than 12 million users. This is not only the best endorsement of Beijing Hyundai's brand quality, but also reflects its adherence to its original aspiration in car manufacturing and its practice of long-termism.
Relying on Hyundai Motor's technological advantages across the entire industry chain and its "Quality+" quality management system, every Beijing Hyundai product possesses the safety of an "ultra-low accident rate" and the durability of "over one million kilometers per vehicle," giving it strong competitiveness among models of the same class. As a result, Beijing Hyundai has won the top spot in user service satisfaction for ten consecutive years and has repeatedly been crowned the word-of-mouth champion among joint venture brands.
Optimizing service experience, going all out in intelligent electric transformation
In today's rapidly changing era of "fast car manufacturing," consumers increasingly need long-term reliable and trustworthy products and services, and quality durability is the long-established reputation of Beijing Hyundai. 2025 marks a new starting point for Beijing Hyundai in the new energy field and is also a key year for moving toward the "new intelligent electric era" and the "new joint venture era." Beijing Hyundai adheres to the strategy of "advancing on both oil and electric lines in parallel," making a solemn commitment to consumers with the concept of "true quality," responding to user needs with technology and innovation, and winning users' trust with "true quality" products and services.
As Li Shuangshuang, Executive Deputy General Manager of Beijing Hyundai, said: "High-quality service is the core of a brand's sustainable development. Only by continuously optimizing the service experience can we win user word-of-mouth in the highly competitive new energy market." This cooperation with Tmall Car Care is precisely based on the high degree of alignment between both parties in service philosophy, technical capabilities, and digital operations.
Relying on original factory standards, building a high-quality service system
This strategic cooperation is an important measure in Beijing Hyundai's "service upgrade." Next, the two parties will focus on key areas such as "quick repair and quick maintenance authorization and direct supply of original parts" to jointly build a high-quality service system covering the entire user lifecycle. Through standardized processes, unified quality, and digital management, they will fully open up online and offline service channels and comprehensively enhance terminal service capabilities and user satisfaction.
Strong alliance to jointly build a new digital service ecosystem
Beijing Hyundai has always believed that high-quality products and services are its core competitiveness in the global market. "True quality" good cars and "true quality" services are not only a reflection of users' trust in the brand, but also an important cornerstone for Beijing Hyundai's continuous breakthroughs and participation in global competition.
This cooperation is also a key step for Beijing Hyundai to advance service innovation and consolidate its core competitiveness. It is not only an upgraded commitment to the service experience of 12 million car owners, but also lays a solid service network foundation for new energy products entering the market, helping the brand seize market opportunities in the process of new energy transformation.
In the future, Beijing Hyundai will further deepen cooperation with Tmall Car Care in digital tool development, service scenario expansion, user data application, and other aspects, exploring innovative models in after-sales maintenance and complete vehicle sales. By integrating Tmall Car Care's channel network and digital capabilities, Beijing Hyundai will continuously optimize its service system and product quality, bringing every car owner a more worry-free, more reassuring, and higher-quality one-stop automotive service experience.
