On March 18, Chery Automobile's Intelligent Strategy Launch Conference was successfully held in Wuhu, Anhui. Focusing on "Smart Fuel, Smart Electric, Global Together," the event officially released Chery Group's intelligent strategy plan and showcased the latest core technological achievements, including Falcon Intelligent Driving, humanoid robots, and intelligent cockpit large models. As a pioneer in China's automotive intelligence field, Chery announced that through an "all-domain intelligent" layout, it will accelerate its transformation into a "globally trusted leader in the intelligent mobility ecosystem," driving China's intelligent automotive industry into the global first tier.
Chery Automobile Intelligent Strategy Launch Conference Grandly Opens
15 Years of Deep Cultivation Builds a Solid Technological Foundation for Chery's Intelligence
In recent years, with breakthroughs in AI large models and end-to-end algorithms, intelligent driving technology has ushered in a "Cambrian explosion." As one of China's earliest automakers to lay out intelligent technology, Chery began research and development of intelligent connectivity technology as early as 2010, gradually building a full-stack self-developed system covering intelligent cockpit, intelligent driving, robotics, and other fields.
After 15 years of deep cultivation, Chery has never been absent from intelligentization. Relying on 24 billion kilometers of global validation data and a "digital parallel universe" simulation testing platform, Chery completes 20 million kilometers of model learning and 1 million kilometers of simulation verification every day, building a solid technological foundation for the comprehensive deployment of intelligent solutions. It has also built a collaborative ecosystem with top global partners such as Huawei, NVIDIA, and Horizon, moving from "independent research and development, full-stack self-development" to "open innovation, joint ecosystem, and common development."
As an industry-recognized "engineering geek," Chery always encourages risk-taking in original innovation and technological research, but is extraordinarily careful and cautious in practical application and mass deployment. As Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, put it, Chery must not only carve "bold adventure" into the gene of innovation but also engrave "safety first" into the soul of its products. Only after repeated verification that safety is in place can products be delivered to users. During World War II, to ensure that parachutes were 100% qualified, the U.S. military required random sampling of parachutes and had the factory heads personally put them on and jump from airplanes. Yin Tongyue said that he and Chery's executives are that "parachute-jumping" factory director, first betting their own lives and fortunes, repeatedly verifying until safety is in place, before delivering to users.
Yin Tongyue, Party Secretary and Chairman of Chery Holding Group Co., Ltd., Speaking at the Event
On the morning of the launch event, hundreds of intelligent vehicles from all Chery brands autonomously crossed the Wuhu Yangtze River Third Bridge, "paying intelligent tribute" to the starting point of Chery's entrepreneurial journey in 1997. The convoy activated NOP navigation-assisted driving throughout, crossing the Yangtze River Third Bridge at a constant speed with zero human intervention, unfolding a magnificent technological art scroll by the banks of the Yangtze River. From "people driving cars" in the past to "cars carrying people" today, Chery's intelligent driving has turned natural barriers into thoroughfares. This milestone moment fully validated the hardcore strength of Chery's intelligent technology.
Intelligent Tribute to 1997: 200 Chery Intelligent Vehicles Cross the Yangtze River
Multiple Technologies Bear Fruit, Fully Delivering on the "No Mercy in Intelligentization" Promise
At the launch event, Chery officially released the "Falcon Intelligent Driving" intelligent solution and announced that by 2025, it will be equipped across all brands and all model lines. Falcon Intelligent Driving centers on "precise perception, millisecond decision-making, all-domain protection," aiming to provide users with a "flying high" intelligent experience and "peace of mind" safety assurance.
Dr. Gao Xinhua, Executive Vice President of Chery Automobile Co., Ltd., President of Chery Automobile Engineering Technology Research Institute, and CTO, stated that the falcon's eyes can lock onto ground prey from 10,000 meters in the sky, and its 0.45-second instantaneous reaction speed enables it to precisely capture targets during high-speed flight. Falcon Intelligent Driving is the same—relying on end-to-end large models and multi-sensor fusion technology, it achieves precise perception and millisecond-level decision-making across all scenarios, providing users with all-weather, all-scenario intelligent protection.
Dr. Gao Xinhua, Executive Vice President of Chery Automobile Co., Ltd., President of Chery Automobile Engineering Technology Research Institute, and CTO, Speaking at the Event
Falcon Intelligent Driving is divided into three major series. Falcon 500 features an end-to-end large model integrated driving and parking intelligent driving system, supporting high-level functions such as highway NOA, urban memory navigation, and memory parking, making commuting easy and travel worry-free. Falcon 700 significantly increases computing power on the basis of the former, supporting seamless integration of highway NOA, urban NOA, valet parking, and door-to-door full-scenario coverage, enabling unrestricted travel across all domains. Falcon 900 adopts a new-generation intelligent driving system with VLA + world model, possessing L3-level autonomous driving capability, providing users with a higher-level intelligent driving experience—advanced intelligence, fearless travel.
In addition, Chery is actively exploring the depth and breadth of intelligent technology, laying out new business formats such as Mojia robots, flying cars, Robotaxi, and unmanned i-buses with a cutting-edge vision, fully delivering on the "no mercy in intelligentization" promise.
Zhang Guozhong, Executive Vice President of Chery Automobile Co., Ltd., Introducing Mojia Robots at the Event
Intelligent Driving Products Extended Down to the 60,000 Yuan Level, Chery Accelerates the Realization of "Four Equalities"
Technology leadership is Chery's original aspiration, and value equality is Chery's determination. Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., stated that in the second half of intelligentization, "Smart Fuel, Smart Electric, Global Together" is Chery's answer. By the end of 2025, Chery will have more than 30 models equipped with Falcon Intelligent Driving, covering all Chery brands and all model lines, encompassing fuel, hybrid, extended-range, and pure electric powertrain forms, and advancing simultaneously in global markets, accelerating the realization of the intelligent strategy goal of "equality for all people, all globally, all energy forms, and all scenarios."
Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., Speaking at the Event
The Chery Little Ant Intelligent Driving Edition pushes the limit of intelligent driving equality down to the 60,000 yuan level for the first time, setting a new industry benchmark. This model will be equipped with 23 intelligent driving functions including automatic parking, remote-controlled parking, and highway NOA navigation, not only demonstrating Chery's determination for intelligent driving equality but also allowing young users to enjoy first-tier intelligent driving experience on an entry-level budget.
Meanwhile, Chery Group has over 16 million global users, covering more than 100 countries and regions. To meet the demands of global markets and all-scenario intelligence, Chery has customized intelligent driving solutions for scenarios such as complex European roundabouts, Middle Eastern desert highways, and high-density motorcycle traffic in Southeast Asia. Currently, Chery's intelligent driving has passed the EU Vehicle Cybersecurity Management System and Software Update Management System dual certification, with overseas users accumulating over 4.5 billion kilometers of intelligent driving mileage. It is expected that by 2026, Chery's high-level intelligent driving models will enter the European market, comprehensively accelerating the globalization process of "Chinese intelligence."
In terms of models, the Fengyun A9 will be equipped with Falcon Intelligent Driving 700, featuring 27 intelligent driving sensors and adopting a one-stage end-to-end large model, achieving full coverage of urban NOA, highway NOA, and 300+ intelligent parking scenarios, opening a new era of hybrid experience. As the top performer in Chery Group's intelligentization, the 2025 Star Era ET comes standard with Falcon Intelligent Driving 700 across all variants, featuring 30 high-performance sensors and dual DRIVE ORIN chips, quickly entering the first tier of end-to-end intelligent driving. The "good-looking box" iCAR V23 is equipped with Falcon Intelligent Driving 500, featuring 22 sensors to build an all-directional perception network, providing full-scenario functions such as highway NOA navigation and automatic parking, ensuring smooth highways, accurate parking, and stable cities, bringing a smooth and stable intelligent driving experience. Meanwhile, the TIGGO 9 displayed at the event will be equipped with Falcon Intelligent Driving 500, supporting high-level assisted driving functions such as highway NOA and urban memory NOA, allowing traditional fuel vehicle users to easily enjoy intelligent travel.
In addition, whether it's the complex road conditions of urban NOA or unpaved roads, Chery models can handle them with ease, achieving true all-scenario breakthroughs. At this intelligent strategy launch event, Chery重磅 released the industry's first all-terrain off-road navigation—Falcon Intelligent Driving Off-Road, covering 3 major scenarios: H-NOA (highway navigation), C-NOA (urban navigation), and O-NOA (off-road navigation), breaking free from dependence on paved roads and achieving point-to-point all-terrain, all-road-condition intelligent off-road assistance + off-road navigation, building a solid safety防线 for every journey and opening a new era of off-road intelligentization.
At this conference, Chery, with a "no mercy in intelligentization" attitude, comprehensively promotes intelligent driving technology equality, leading China's automotive industry in its transformation from a "manufacturing giant" to an "intelligent powerhouse." In the future, Chery will continue to adhere to technology innovation as its core, join hands with global partners to build an open ecosystem, lead the new trend of intelligent driving, and open a new era of intelligent travel!
