Since its launch in 2022, the CENTURY has been favored by high-end users, making it a leader in the luxury MPV segment. At the end of the year, Buick introduced the 2025 Century, whose newly elevated driving and riding experience gives us new expectations for luxury MPVs. The 2025 Century has officially launched, with four models available, priced from RMB 469,900 to RMB 699,900.
At Shanghai's trendy landmark, Columbia Circle, we saw the 2025 Century. This venue, which brings together history, culture, and fashion, blends perfectly with the presence of the 2025 Century, reflecting the breadth of mind and vision of contemporary distinguished figures.
The exterior styling inherits Buick's PURE Design philosophy, integrating Eastern aesthetic connotations with modern aesthetics and digital technology. Viewed from the front, the flying-eave wing-expanding front face draws inspiration from the iconic flying eaves of traditional Chinese architecture, appearing grand; the scale-pattern grille originates from the tile-scale form of ancient buildings and uses modern parametric design to present refined and luxurious craftsmanship details. The glazed curved body organically blends tension-filled light-sensitive surfaces with landscape-like undulating lines, balancing strength and restraint. The oversized body dimensions of 5230mm×1980mm×1867mm and the ultra-long wheelbase of 3130mm give it an imposing presence.
As the sky gradually darkened and the lights came on, the 2025 Century became the shining star of the venue. The wing-expanding light-trail interactive LED headlights use laser engraving technology, with 90 LED light sources and 7 LED lens modules embedded in the headlights, providing 8 intelligent lighting modes. Viewed from the rear, the through-type floating-light LED taillights consist of 730 LED light sources forming an integrated full-width light curtain. When lit, the light curtain spreads rhythmically from the center to both sides. The front and rear light groups echo each other and support dynamic light effects in multiple modes. When we approach the vehicle within 15m, the light strip of the opposing light-sensing door handles and the welcome lights in the rearview mirrors flicker in a breathing pattern, bringing a full sense of ceremony. When the side door opens, an Avenir giant screen silver-wing light carpet is projected onto the ground, demonstrating a noble way of welcoming guests.
The Century is available in four-seat, six-seat, and seven-seat versions. Because the four-seat private edition is too much in demand, we chose the six-seat/seven-seat models for the experience. Sitting inside, a spacious and extremely comfortable cabin is presented before us. It integrates luxurious and elegant style, flexible space utilization, and powerful functions into one. The EYEMAX 30-inch integrated curved 6K screen has an elegant and beautiful shape, with a resolution of up to 6008×934. Supported by the powerful computing power of the Qualcomm Snapdragon 8155 chip and 5G technology, it delivers a visually perfect image effect; the touch function works with the connected vehicle system, supporting multiple instrument display modes and various gesture operation functions. Users can pull down the quick operation entry on any interface, or quickly switch and transfer interface displays through multi-finger screen capture and three-finger flying screen, achieving one-touch access to multiple user scenarios with extremely smooth operation.
In addition, the rear row is equipped with a newly added 15.6-inch rear cabin smart screen. The ceiling-mounted screen has a wide folding angle range of 0-150 degrees, allowing for the best viewing angle whether sitting or lying down, enabling the cabin to switch freely among a remote meeting room, a mobile cinema, and an entertainment game hall. The front row of the cabin not only has a 4.3L compressor refrigerator built into the armrest box, but is also newly equipped with 4-way power steering wheel adjustment/3-position memory.
Now let's look at the seat layout that Buick Century prides itself on. The seven-seat model adopts the industry's first shared longitudinal electric long slide rail for the second and third rows and an electric lateral sliding design for the second row, making the space more versatile for all-scenario travel. This innovative design not only allows the second- and third-row seats to achieve long-travel electric forward and backward movement separately, giving huge flexibility to space utilization; the second-row seats can also move laterally to form a wide central passage, allowing third-row passengers to enter and exit with ease; combined with 7 one-touch luxury seat linkage modes and multiple humanized detail designs, it meets users' high-frequency travel scenarios.
It is worth mentioning that the Century has an intelligent welcome mode. When the automatic welcome mode is enabled, by determining that there is no one in the car, the seats can proactively return to a comfortable posture, stow the leg rests, reset the backrests, and move forward to the foremost position, making it convenient to get in again; after the user is seated, the seats automatically return to the set position, while the backrests adjust to a comfortable setting, achieving one-touch customized comfort and meeting the personalized comfort needs of different guests. This function greatly enhances the convenience and sense of ceremony of getting in and out of the vehicle.
In addition, the second row is upgraded with the same cloud-feel concierge seats as the four-seat private edition, with rich functions comparable to top luxury cars. The interior extensively uses finely textured, soft Nappa premium leather and high-grade suede covering, and the Australian imported wool carpet with 13mm pile height is delicate and smooth. On the small screen in the second-row armrest, you can adjust the seats, ambient lighting, and other functions, which is very practical. The 128-color dynamic ambient lighting uses 90 LED beads to form 422 glowing star points, composing an ambient light band surrounding the cabin and presenting a colorful lighting effect.
In addition, the third-row theater-style seats of the seven-seat model can comfortably seat 3 adults. The theater-style cabin floor layout gives third-row passengers a good view; the electrically adjustable seatback has a maximum recline angle of 132 degrees; when the electrically folding seat cushion is folded up, the third row can achieve an ultra-long electric sliding travel of 720mm forward and backward, allowing either luxurious legroom or huge trunk cargo space to be allocated as needed.
In terms of intelligent safety, the 2025 Century is equipped with the industry-leading NOP intelligent pilot. The entire vehicle is equipped with 22 top-tier perception hardware, and Pan Asia's independently developed algorithm further ensures safety and reliability. It can accurately identify and judge complex road environments and achieve L2+ advanced intelligent assisted driving functions. In addition, it is also equipped with eCruise Pro intelligent assisted driving technology, providing 20 advanced intelligent assisted driving functions, including full-speed-range adaptive cruise, LCC lane centering control, and vision fusion perception APA automatic parking assist.
The 2025 Century is equipped across the lineup with the eighth-generation Ecotec 2.0T variable-cylinder turbocharged engine and 9-speed HYDRA-MATIC intelligent transmission, with a maximum power of 174kW and maximum torque of 350Nm. With the support of the 48V mild hybrid system, whether accelerating from a standstill or overtaking at high speed, it is easy and effortless, bringing a high-quality driving and control experience. It also adopts an exclusive luxury MPV chassis design and innovatively carries the only five-link rear suspension in the MPV industry, greatly improving dynamic comfort while enhancing handling stability, creating the ceiling of MPV comfortable driving and riding experience.
The static experience allowed us to fully feel what it means to have a sense of reverence above luxury. If there is a chance to experience the Century four-seat private edition, what it brings is even more unique presence and distinction. Profound cultural heritage plus top-tier materials, flowing starry sky dome, and more will all exceed your expectations for a luxury MPV.
Above luxury, redefining the格局. The 2025 Century reflects the extraordinary achievements and contemporary elegance of distinguished figures. Users who purchase a car now can not only enjoy exclusive benefits including a RMB 15,000 subsidy for Buick owners' trade-ins, free 5G data for the rear cabin smart screen, as well as distinguished honors such as the Financial Planning Gift and Century Companionship Gift, but also, after taking delivery and joining the "Century Distinguished Club," have the opportunity to enjoy rare distinguished honors and freely enjoy exclusive VIP benefits customized by the Buick brand for contemporary distinguished figures.
