On March 20, the Huawei Pura Pioneer Ceremony and HarmonyOS Intelligent Mobility New Product Launch was held in Shenzhen. Huawei not only released multiple disruptive new products, but also officially announced that Liu Yifei has become the brand ambassador for HarmonyOS Intelligent Mobility's Zhijie brand, sparking heated discussion across the industry and among consumers.
As the industry's first wide-folding flagship phone, the Huawei Pura X redefines foldable-screen aesthetics with a 16:10 wide display and a constructivist design language. Its AI eye-tracking page-turn feature enables "freedom to turn pages" by tracking eye movement trajectories, automatically scrolling the screen when users reach the end of a page for a smooth and natural interactive experience. The Pura X is also the first model to fully run HarmonyOS 5, marking Huawei Terminal's official entry into the HarmonyOS era. Yu Chengdong revealed that the HarmonyOS version of WeChat will launch features such as "WeChat Sports" and "forwarding Channels videos to Moments" by the end of March, and Douyin Mall will also be optimized simultaneously, further upgrading ecosystem collaboration capabilities.
In addition, HarmonyOS 5 will be rolled out in the second quarter of 2025 to more than ten models including the Mate 70 and Mate 60, while the nova series will begin public beta at the end of March. HarmonyOS PCs are planned to debut in May 2025, and Yu Chengdong emphasized that they will "bring new variables to the PC industry."
In addition, the Huawei Smart Screen S6 Pro upgrades to the same-origin AI large model as the Mate 70 series, supporting scenarios such as AI movie search and encyclopedia Q&A; the Huawei Band 10 adds sleep apnea detection and emotional health features, priced from 204 yuan; the FreeBuds 6 Yuezhang earphones set a new audio benchmark with ultra-sensitive original-sound dual units, priced at 999 yuan. HarmonyOS Smart Home further launched a retrofit solution that enables whole-home smart transformation within 24 hours, with packages such as healthy children's rooms and smart bedrooms directly addressing pain points in family scenarios.
The HarmonyOS Intelligent Mobility AITO M9 2025 model draws inspiration from Chinese aesthetics, with a six-layer coating two-tone process and 21-inch star-studded wheels showcasing flagship temperament. It is equipped with the Huawei Tuling platform and a range-extender system with 44.8% thermal efficiency, achieving a CLTC combined range of 1,474 km, and debuts ten major technological highlights including an in-car floating window and smart privacy windows. The new car starts at 469,800 yuan, current owners can enjoy a 30,000 yuan subsidy for trade-ins, and continuous OTA upgrades ensure it remains "ever-new with frequent use."
The new AITO M5 Ultra starts at 229,800 yuan, with an all-aluminum alloy chassis and the HUAWEI DriveONE platform achieving 0-100 km/h in 4.3 seconds. It adds a Phantom Purple color option and a DeepSeek cockpit, with deliveries beginning on April 3.
The family smart flagship SUV AITO M8 has a presale price starting at 368,000 yuan, with small reservations already exceeding 70,000 units, becoming popular before launch.
The Stelato S9 range-extended version brings six major upgrades through a 1 billion yuan R&D investment. The Huawei Xuyao intelligent range-extender system achieves a CLTC combined range of 1,355 km, and together with the Tuling platform and HUAWEI ADS 3.3 intelligent driving system, it balances performance and intelligence. It debuts ceremonial features such as a cosmic welcome light effect and gesture summoning, while the Haoyu Blue exterior and Truffle Brown interior fully display luxury. The presale price starts at 318,000 yuan, with an official launch in April.
At the end of the launch event, Yu Chengdong officially announced that Liu Yifei will serve as the brand ambassador for HarmonyOS Intelligent Mobility's Zhijie brand and invited Zhijie owners to attend the brand night on April 17. The Zhijie R7 coupe SUV has surpassed 80,000 firm orders, while the new S7 attracts young families with its positioning as a 200,000-yuan-class smart pure electric vehicle. This collaboration not only strengthens the brand's youthful image, but also conveys the concept of "technology born toward beauty" through Liu Yifei's influence.
"Hardware innovation in the left hand, ecosystem collaboration in the right hand." From the expansive aesthetics of the Pura X to the full-scenario coverage of the HarmonyOS ecosystem, from the technological luxury of the AITO M9 to the range revolution of the Stelato S9, Huawei is building a smart life vision of an interconnected world of everything. Liu Yifei's participation adds a touch of humanistic brilliance to this technological feast, signaling Huawei's brand-new exploration in consumer communication.
