On the morning of January 6, 2026, Fun Technology walked into the BYD Fangchengbao Huapeng Ruipeng Qicheng store in Chaoyang District, Beijing, as a customer.

During the roughly two-hour store visit, from hardware facilities to service details, from meals and drinks to the car owner ecosystem, Fun Technology deeply experienced how this high-end 4S store, with "user co-creation" at its core, breaks the traditional sales model and integrates the concept of "service is the product" into every service detail.

Spatial Reconstruction: A Scene Revolution from "Car Selling Venue" to "Lifestyle Venue"

Before even entering the 4S store, Fun Technology was drawn to the cute Fangchengbao mascot "Baobao" at the entrance. The slogan in its hand, "Slide into the Leopard Wealth Circle," was even more amusing.

As the automatic door opened, the first thing that came into view was the spacious and airy lobby of the 4S store. The simple and stylish design style, the bright and transparent space, and the large floor-to-ceiling windows created a soft interaction between natural light and the display cars. Unlike the simple layout of traditional 4S stores with "display cars + negotiation area," this place is divided into multiple functional sections, including a product experience area, a children's activity area, a business negotiation area, and an off-road culture display area, each with hidden ingenuity.

In the product experience area, popular models under Fangchengbao such as the Ti 3, Ti 7, Bao 5, and Bao 8 are all available, and customers can get in and experience them firsthand. One of the Ti 3 models was even decorated with red antlers, adding a touch of festive holiday atmosphere to the store.

The commemoration of BYD's 15 millionth new energy vehicle rolling off the line not only left a deep impression on customers, but also fully demonstrated BYD's strong strength.

The children's activity area located in a corner of the lobby clearly shows that the 4S store fully considered the needs of customers coming with their families. In this way, while parents experience new cars, children can also play to their heart's content under dedicated supervision, making it no longer awkward for customers to bring their children while looking at cars. This also fully reflects the 4S store's humanized service philosophy.

In the off-road culture display area, one can see a dazzling array of outdoor supplies such as tents, coffee tables, folding chairs, grills, teapots, and electric heaters, making people feel as if they are enjoying a moment of rest during an off-road journey.

The co-creation area and certificate wall next to it record the various honors jointly achieved by BYD and car owners.

Service Evolution: An Experience Upgrade from "Sales-Oriented" to "Consultant Companionship"

When the author was seen stopping in front of a display car to observe, a sales consultant immediately came forward with a tablet and enthusiastically asked about the car usage scenario: "What kind of model do you like? Is your main use usually urban commuting or off-road adventure? Do you have any special needs regarding range and space?" This "needs-first" communication approach allows sales staff and customers to quickly get to the point in their exchanges.

In explaining the models, the 4S store's sales consultant also demonstrated extremely high professionalism, not only being thoroughly familiar with various BYD technologies such as "God's Eye," "DiSus," "e-Platform 3.0," "e4 Platform," and "Huawei Qiankun Intelligent Driving," but also having a clear understanding of the advantages and disadvantages of each Fangchengbao model and competing models, and being able to provide the best professional advice from the perspective of customers' personalized needs.

From "sales-oriented" to "consultant companionship," this "de-salesified" service model made the author feel from the sales consultant professional advice based on full understanding and respect, rather than the heavy sales pressure of traditional 4S stores.

Taste Care: Service Premium from "Free Tea" to "Star-Rated Dining"

After a long conversation, the author felt a little thirsty, and the sales consultant immediately handed me a bottle of mineral water, which surprisingly felt warm in my hand. In the cold winter, this also added a touch of warmth for customers.

In addition to free drinking water and candy for customers, at 12 noon, the 4S store also thoughtfully prepared lunch for all customers looking at cars in the store, and I received one too. The pork ribs, pig trotters, scrambled eggs with tomatoes, and rice in the lunch box made me feel very comfortable.

According to store manager Cui Kai, the 4S store's cafeteria is currently under construction, and this was a temporary light meal set delivered through takeout. After the cafeteria is completed, the 4S store will also be able to provide customers with more diverse and more delicious dining services. Even the dining service can be done so meticulously and thoughtfully, which shows that BYD has not overlooked any detail in its service philosophy toward customers.

Community Operation: Ecosystem Building from "Consumers" to "Car Enthusiast Club"

In addition to hardware facilities, software services, and taste care, the Ruipeng Qicheng store also has a very eye-catching highlight, namely the construction of the car enthusiast club ecosystem.

On the giant projection screen directly facing the entrance of the 4S store lobby, various video clips of Fangchengbao convoys off-roading outdoors played on loop, and the dynamic and passionate background music along with the colorful off-road mountains and rivers made every passing customer stop and admire.

Cui Kai introduced that, as one of the largest BYD Fangchengbao 4S stores in the Beijing area, this was a commemorative video spontaneously shot by everyone when the "car enthusiast club" organized by the Ruipeng Qicheng store and customers went off-roading outdoors.

"At present, more than 200 car owners have joined our car enthusiast club, and we organize various self-driving tour activities from time to time, letting car owners bring their families along to camp, drive on sand, and stargaze. In the rich and colorful off-road activities, everyone has developed a strong sense of community identity and belonging. As Fangchengbao's sales get better and better, I believe the scale of the car enthusiast club will continue to expand in the future," said Cui Kai.

Industry Inspiration: The Competitive Shift from "Price War" to "Ecosystem War"

Through this BYD 4S store visit, the author also gained deeper insight: the high-end competition in the future automotive market will no longer be a traditional price war, but an ecosystem war centered on service.

According to Cui Kai, compared with other established 4S stores, BYD Fangchengbao Huapeng Ruipeng Qicheng store has not been established for a long time, yet it has achieved remarkable sales performance. The success of this 4S store is essentially BYD's redefinition of "high-end" in the automotive market:

1. Hardware is the foundation: convey brand values through spatial design, rather than simply pursuing luxury;

2. Service is the core: transform technical explanations into scenario-based experiences, making professionalism perceptible;

3. Ecosystem is the barrier: build a service ecosystem and emotional bonds through the car enthusiast club, transforming one-time transactions into long-term companion relationships.

When auto 4S stores evolve and elevate from traditional sales terminals into important gateways for car owners' smart mobility and lifestyle, perhaps this is the true path to breaking through for the high-end development of Chinese auto brands.