The press conference for the 2026 (23rd) China Southwest (Kunming) International Automobile Expo and Intelligent Connected and Future Mobility Automobile Expo (abbreviated as: 2026 Kunming International Auto Show) was held on October 16 in the 1st-floor lecture hall of Yunnan Daily Media Plaza.
2026 Kunming International Auto Show press conference site
At the press conference, Lyu Changhui, member of the Party Committee and deputy general manager of Yunnan Daily Media Group Co., Ltd.; Cui Yingquan, deputy director of the Market Construction Division of the Yunnan Provincial Department of Commerce; Xiao Kun, secretary of the Party branch and general manager of Yunnan Newspaper Culture Investment Development Co., Ltd., and chairman of Yunnan Yunzhinan Exhibition Co., Ltd.; Zhao Tianchan, vice president of Shenzhen United Exhibition Group and general manager of Yunnan Yunzhinan Exhibition Co., Ltd.; and Wang Qingquan, deputy general manager of Jietongda Automobile Group Co., Ltd., head of the Yunnan region, and president of the BYD Business Division of Jietongda, attended the press conference and delivered speeches on behalf of the competent authorities, the host, the organizer, and participating enterprises, jointly officially announcing the annual theme, core highlights, policy interpretation, and preparation progress of this year's auto show.
This year's auto show is jointly hosted by the Automobile Industry Branch of the China Council for the Promotion of International Trade and Yunnan Newspaper Media (Group) Co., Ltd., and organized by Yunnan Yunzhinan Exhibition Co., Ltd. With the theme of "Renewed Mobility · Benefits Gather in the Spring City | Boosting the Upgrade of Yunnan's Automobile Consumption," it presents the southwest auto market with an annual automotive feast of higher standards and greater sincerity.
Secretary of the Party branch and general manager of Yunnan Newspaper Culture Investment Development Co., Ltd.
Chairman of Yunnan Yunzhinan Exhibition Co., Ltd. Mr. Xiao Kun
From a regional exhibition and sales event to a bellwether of the southwest auto market and an industry-recognized "Yunnan No. 1 Auto Show," over the past twenty-three years, the Kunming International Auto Show has witnessed and driven the growth and leap of Yunnan's automobile consumption. This year, standing at the era coordinates of Yunnan moving from a "remote frontier" to an "open frontier," this auto show is entrusted with a deeper mission—activating consumption, linking industries, empowering the city, and resonating with the city名片 of "There is a life called Yunnan," becoming the most vivid window for observing the southwest auto market.
"Renewed Mobility" connects on one end to the policy dividends of automobile trade-ins and on the other to the changes in mobility brought by intelligent connected vehicles and new energy—enabling consumers to "be able to trade in and trade in well"; "Benefits Gather in the Spring City" means benefits in policies, brands, and platforms, and gathering in brands, new cars, and popularity, presenting benefits and premium choices together to every Yunnan consumer. The ultimate goal is only one: to promote the upgrade of Yunnan's automobile consumption from "having a car to use" to "using a good car."
Vice President of Shenzhen United Exhibition Group
General Manager of Yunnan Yunzhinan Exhibition Co., Ltd. Ms. Zhao Tianchan
The platform's confidence is written in the data. At the previous auto show, there were 80,000 square meters of exhibition halls, more than 60 brands, more than 800 models, and 27 new car launches. During the exhibition period, it received 437,000 visitors, closed 12,978 vehicle transactions, and the transaction amount exceeded 2.1 billion yuan; total online marketing exposure exceeded 80 million times, with Douyin alone generating 40 million exposures and topping the local leisure and entertainment POI popularity list; offline communication exposure exceeded 28 million times, covering more than 7 million people. Exhibitors used the words: "High foot traffic, high transactions, high returns." In evaluating this grand event, this is not only a vote of confidence from the market for the Spring City auto market, but also a vivid footnote to Yunnan's consumption vitality.
The auto show is not just about cars. This year's auto show has increased its used area to 100,000 square meters, with 5 vehicle halls + 1 activity theme hall, BYD Technology Open Day, and also covering RV, motorcycle, modified car, automotive supplies, and aftermarket sectors. With "Fun Off-road · Renewed Departure" as the creative main line, the "Speed Gravity Field" 4+2 mountain bike breakout plan and two-wheel vehicle passion challenges are staged in turn, replicating the relaxed feeling of mountains and wilderness to the convention center. "Wilderness Roaming Bureau x Local Inspiration Market" brings RV camping, motorcycle modification, and outdoor sports scenes to the shores of Dianchi Lake; "Adventure Creation Workshop" lights up the exhibition experience with creative handmade crafts, a Yunnan specialty market, and limited tastings. The Inflatable Zoo and Pioneer Children's Fun Show create exclusive happy times for parent-child families; exclusive visiting privileges are also launched simultaneously, with car purchase subsidies, ticket benefits, and check-in gifts benefiting every visitor on site!
Real money, benefiting everyone.
Deputy Director of the Market Construction Division of the Yunnan Provincial Department of Commerce Mr. Cui Yingquan
Relevant leaders of the Yunnan Provincial Department of Commerce attended this press conference and pointed out at the meeting that automobile consumption, as a key component of bulk consumption, plays an important driving role in economic development. The Yunnan Provincial Department of Commerce will continue to increase support for automobile consumption: in the field of vehicle scrappage and renewal, after scrapping an old car and purchasing a new energy vehicle, a subsidy of 12% of the vehicle price will be given, with a maximum subsidy of 20,000 yuan; for purchasing a fuel vehicle, a subsidy of 10% of the vehicle price will be given, with a maximum subsidy of 15,000 yuan. In the field of vehicle replacement and renewal, when replacing with a new energy vehicle, a subsidy of 8% of the vehicle price will be given, with a maximum subsidy of 15,000 yuan; when replacing with a fuel vehicle, a subsidy of 6% of the vehicle price will be given, with a maximum subsidy of 13,000 yuan. For car buyers unable to enjoy the above subsidies, the Yunnan Provincial Department of Commerce will increase subsidy quotas daily and issue new energy vehicle Caiyun consumption vouchers and "Automobiles to the Countryside" Caiyun consumption vouchers through the Cloud QuickPass App.
During this year's auto show, a policy service consultation point will be set up at the exhibition site, with dedicated staff stationed on site to provide one-stop answers to consumers on various policy questions such as applications for automobile trade-in subsidies and the use of Caiyun consumption vouchers, while also making clear that the budget prepared for this round of subsidies is very sufficient. Dealers are requested to make good use of the policies, pass on sufficient benefits, and actively guide citizens to visit the auto show and purchase cars with confidence.
This series of measures aims to further activate the vitality of the automobile market. This auto show is not only an important link connecting automobile manufacturers with the vast number of consumers, but also helps unleash the potential of Yunnan Province's automobile market, enrich the public's travel consumption scenarios, improve the overall consumption experience, and allow consumers to see clearly, calculate
clearly, and buy affordably during the car purchase process, further enhancing consumer confidence.
The Spring City auto market is brimming with confidence.
Deputy General Manager of Jietongda Automobile Group Co., Ltd., Head of the Yunnan Region
President of the BYD Business Division of Jietongda Automobile Group Co., Ltd. Mr. Wang Qingquan
Jietongda Automobile Group Co., Ltd., a leading local automobile circulation enterprise deeply rooted in Yunnan, is participating in the exhibition with its full brand matrix: 165 store showrooms, 47 mainstream brands, and cumulative service to more than 1.36 million car owners, ranking firmly at No. 33 among China's top 100 automobile dealer groups. During the exhibition, it will accurately interpret policies, add exclusive discounts, and upgrade full-chain services, allowing consumers to complete car viewing, selection, test driving, purchasing, and maintenance in one stop; it will also rely on Kunming's geographical advantage facing South Asia and Southeast Asia to showcase the hard-core strength of Chinese automobile brands to overseas merchants.
After twenty-three years of craftsmanship and accumulation, an auto show is already far more than an encounter between cars and people—it is a window for industrial upgrading, a carrier of consumption vitality, and a名片 of urban openness. From November 5 to 9, at Dianchi International Convention and Exhibition Center, renewed mobility, benefits gather in the Spring City. Visitors from all directions are sincerely invited to join this appointment in the Spring City.
