In the first two months of this year, the international landscape underwent profound changes, and a new picture interwoven with transformation and reshaping gradually unfolded. sluggish global economic growth coexists with divergence, posing enormous challenges to the pickup truck market. The latest sales data shows that JAC Pickup achieved steady development, with global sales of 4,273 units in February, a year-on-year increase of 12.2%. Among them, the domestic market surged by 58.3% year-on-year, while the international market grew by 2.9% year-on-year, showing an overall upward and positive trend.
Products are the core driving force for brand development. In 2025, JAC Pickup, on the one hand, attaches importance to passenger-oriented and intelligent upgrading. In February, JAC Group integrated the DeepSeek large model into its Smart Listen cockpit system, which will empower JAC Pickup with a new intelligent travel experience. On the other hand, JAC Pickup is focusing on the new energy pickup market and rapidly achieving market breakthroughs. In February, 22 JAC T8 EV sanitation vehicles were delivered in batches to Shandong sanitation, making cities more beautiful and livable. Following in the footsteps of the JAC T6 EV, JAC T8 EV, and Hunter EV, the JAC Hunter PHEV was released in the 391st batch of new vehicle announcements by the Ministry of Industry and Information Technology. With powerful power output, it reduces vehicle use costs, eliminates range anxiety, and retains loading advantages, significantly improving the user driving experience and becoming a strong leader in the plug-in hybrid pickup market.
JAC Pickup not only pursues rugged products but also advocates a rugged pickup truck lifestyle. On February 28, the JAC T8 PRO Black Obsidian Edition appeared at the 2025 Shenzhen International Performance and Custom Modified Vehicle Exhibition. With a minimalist yet wild aesthetic blacked-out paint design, the JAC T8 PRO Black Obsidian Edition visually breaks the prejudice that "pickup truck = tool vehicle." Combined with value advantages such as strong power, comfort, and safety, it attracted many consumers to stop, watch, and experience it in depth. During the same period, JAC Pickup participated in the 2025 Pickup Ice and Snow Driving Experience Camp and Cold Region Off-road Challenge with the JAC Hunter and JAC T8 PRO Cold Region Edition models. Not only did they successfully pass the extreme cold performance test, but they also performed impressively in the cold region off-road challenge, galloping freely and fully displaying their rugged character!
In the international market, JAC Pickup continues to make efforts. The flagship model T9 (all-new Hunter) landed in Pakistan, redefining the industry benchmark for the overseas high-end pickup market. In the domestic market, as the pace of return to work accelerates after the Spring Festival, JAC Pickup responded to the trade-in policy and launched generous replacement subsidy policies. Among them, the JAC T8 PRO AT model can enjoy up to 13,000 yuan, and the JAC Hunter MT model can enjoy up to 23,888 yuan, truly reducing the burden of vehicle purchase and helping users seize development opportunities.
From "Ne Zha" repeatedly breaking records to Chinese pickups galloping across the globe, Chinese culture and Chinese manufacturing are writing a new narrative. Paying tribute to Chinese cinema, JAC Pickup launched a nationwide call for "My Story with Chinese Cinema," and a large number of users and fans enthusiastically participated. Chinese cinema and Chinese pickups have formed a historic resonance at this moment. Upholding long-termism and deeply cultivating products and services, JAC Pickup and more Chinese pickups will surely, like Chinese cinema, step on the Wind Fire Wheels and cross thousands of mountains and break through ten thousand waves.
Based on a global perspective, boosted by stronger system capabilities and more gasoline, hybrid, and electric new products, JAC Pickup will stride forward in 2025 toward a new journey of higher quality and greater competitiveness, becoming a new calling card for Chinese-brand pickups!
