As the global automotive industry accelerates its transition toward new energy, the pickup truck market is undergoing unprecedented transformation. At the upcoming 2025 Shanghai International Auto Show, multiple new energy pickups will be unveiled in a concentrated showcase, marking the official entry of China's pickup market into the "first year of new energy."
Among them, plug-in hybrid (PHEV) pickups, with the dual advantages of "zero-anxiety range + low-carbon travel," have become the industry's new hotspot. In this arena, the soon-to-debut JAC Hunter PHEV enters strongly with technological leadership and scenario adaptability, offering what industry insiders view as a "dark horse" model set to disrupt the traditional pickup landscape.
Dual-Carbon Drive: PHEV Pickups Poised for Explosive Growth
In recent years, policy relaxation has led to the gradual lifting of pickup entry restrictions in many cities across the country. Combined with the road access and license plate advantages of new energy vehicles, consumer demand for new energy pickups continues to be released. Under the "dual carbon" goals, traditional fuel pickups face emission upgrade pressure, and PHEV technology has become the optimal solution balancing power and environmental protection.
Meanwhile, pickups are expanding from commercial attributes to diversified scenarios of "family use + off-road + commercial," placing higher demands on comfort, economy, and intelligence. PHEV pickups in pure electric mode can cover short urban commutes (range 50-100km), while hybrid mode satisfies long-distance travel, with fuel consumption reduced by 30%-50% compared to fuel vehicles, precisely hitting user pain points and driving market growth.
Technology Empowerment: Three Core Advantages
As a strategic model carefully crafted by JAC Pickup for the new energy pickup era, the JAC Hunter PHEV takes "all-scenario high performance" as its core concept, building competitive barriers through three core advantages:
Strong power balanced with extreme economy: The JAC Hunter PHEV is equipped with the industry's highest 4-speed DHT dedicated hybrid transmission + high-efficiency engine + large-capacity battery pack, with comprehensive range exceeding 1000km. Pure electric mode satisfies daily commuting with zero fuel consumption, while hybrid mode achieves fuel consumption as low as 1.6L per 100km (operating condition data). With electric drive system support, torque output responds instantly, and off-road capability exceeds that of traditional fuel pickups.
Full coverage of commercial and family scenarios without compromising cargo capacity: The JAC Hunter PHEV adopts a body-on-frame chassis + high-strength cargo box design, retaining the pickup's native load-carrying function. Passenger vehicle experience upgraded: equipped with smart cockpit, L2-level assisted driving, external discharge functions, balancing family travel needs.
Significant cost advantages: Compared to pure electric pickups, the JAC Hunter PHEV has no range anxiety and lower purchase cost; compared to fuel pickups, long-term fuel-electric cost advantages are significant, especially suitable for high-frequency short-distance transport users. Considering the full lifecycle cost, the JAC Hunter PHEV is more economical to use.
One Vehicle, Multiple Uses: Unlocking More Life Scenarios
Currently, the new energy pickup market remains a blue ocean. Pure electric models have lower usage costs, but insufficient charging infrastructure and range limitations hinder their popularity. The launch of the JAC Hunter PHEV fills the market gap of "combining performance and practicality."
For users in logistics, engineering, and other industries, the JAC Hunter PHEV can significantly reduce operating costs while enjoying new energy policy benefits. For individual users, the JAC Hunter PHEV helps outdoor enthusiasts and family users achieve "one vehicle, multiple uses," unlocking more life scenarios.
Editor's Note
As the 2025 Shanghai International Auto Show approaches, attention on new energy pickups continues to rise. The JAC Hunter PHEV is expected to leverage its first-mover advantage and technological strength, precisely targeting diverse scenario needs, achieving "having both fish and bear's paw" through PHEV technology, rapidly capturing mid-to-high-end new energy pickup market share, and driving China's pickup market toward greening and premiumization. Its market performance is worth anticipating.
