In the past, luxury cars were defined by brand heritage and price tags. Today, consumers have placed experience on the throne. A J.D. Power 2025 annual study shows that 72% of luxury car owners are willing to pay a 15% premium for premium service, while "intelligent driving" and "cabin experience" carry a weight of up to 42% in purchase decisions.
Today, we're looking at an intelligent touring car jointly built by Huawei and BAIC, the Xiangjie S9T (parameters | inquiry), which redefines luxury through experience, reinterpreted as "luxury is not just the badge, but the comfort of every journey."
The Xiangjie S9T is priced between 309,800 and 369,800 yuan, with 6 models in total, including 3 extended-range versions priced from 309,800 to 349,800 yuan, and 3 pure electric versions priced from 329,800 to 369,800 yuan. Compared with the mid-to-large new energy touring car Denza Z9 GT in the same class, the Xiangjie S9T is 30,000 to 50,000 yuan lower in price.
The exterior design of the Xiangjie S9T adopts the "Universal Aesthetics" design language. Its most eye-catching feature is the Huawei million-pixel smart projection headlight, which integrates digital lighting, intelligent interaction, and personalized entertainment, and can also achieve welcome projection, intelligent shading, and other functions, making it more tech-savvy than models in the same class. The grille area adopts a minimalist closed design, paired with the brand logo, offering strong recognizability.
The side body lines are smooth. As a touring car, the elongated body proportions are well coordinated, with length, width, and height of 5160mm, 2005mm, and 1492mm respectively, and a wheelbase of 3050mm. This size is even larger than the NIO ET7, and it sits lower. The 0.23 Cd drag coefficient is also at an excellent level among models in the same class. The wheels come standard with 20-inch multi-spoke starlight styling. The door handles are a hidden electric design. The smart electric doors standard on the Xiangjie S9T ultra series can be controlled with mid-air gestures, adding more tech appeal to door opening.
The nebula taillight at the rear adopts a full-width design, with multi-layer mapping inside to create a galaxy-like visual effect. For travel, daily necessities and various equipment are essential, and the trunk provides larger storage space. Its regular volume is 729L, expandable to a maximum of 1677L, which is also one of the advantages of the Xiangjie S9T.
Stepping inside, the front row features an all-new universal cabin design, with an overall simple and elegant style. The materials are mainly genuine leather, offering a fine touch. It is equipped with a 12.3-inch LCD instrument panel plus a 16.1-inch central control screen plus a 12.3-inch passenger entertainment screen, enabling multi-screen interaction without disturbing one another. The steering wheel is made of genuine leather and supports heating, memory, and electric adjustment, with excellent ease of operation. The seats are also made of genuine leather, and all four seats in the car come standard with ventilation, heating, and massage functions. The front passenger seat also has a zero-gravity seat supporting 18-way electric adjustment. Whether for long-distance travel or short trips, it can provide a comfortable experience for drivers and passengers.
Whether the car's space is good still depends on the rear row. As a touring car, the rear seat cushions have been extended in design, providing excellent support for the thighs, and the backrest angle supports multi-level adjustment. There is also a hot and cold refrigerator, electric sunshades plus privacy glass, a 32-inch giant screen projection, and a 25-speaker Huawei Sound audio system. Altogether, we can not only remain comfortable during long rides but also enjoy a rich entertainment experience. These configurations are rarely matched among premium cars at the same price. With the front seats adjusted, rear legroom is generous, with two fists of headroom. The rear seats also support ventilation, heating, and massage, with materials consistent with the front row, ensuring comfort.
The infotainment system is equipped with the HarmonyOS smart cabin, whose smoothness ranks in the top tier. Voice interaction supports wake words, can achieve four-zone recognition and continuous dialogue, and can also control air conditioning, lighting, windows, and many other functions, with higher recognition accuracy.
In terms of intelligent driving assistance, this is one of the trump cards of the Xiangjie S9T. It comes standard across the range with Huawei's intelligent driving assistance ADS® 4 system, and the hardware configuration is quite lavish, including 1 192-line LiDAR, 3 high-precision solid-state LiDARs, 5 4D millimeter-wave radars, 11 cameras, and 12 ultrasonic radars. It features 360° panoramic imaging, transparent chassis, and assisted parking functions. It can also achieve point-to-point navigated assistance from parking space to parking space. Whether facing congested urban roads, winding rural paths, or high-traffic highways, ADS® 4.0 can make driving easier and safer, removing pressure from travel.
In terms of power, the extended-range models are equipped with a combination of a 1.5T engine and an electric motor. The engine's maximum power is 118kW, and the motor's maximum power is 227kW. The battery capacity comes in 37° and 53.4° versions, with CLTC pure electric range of 251km and 354km respectively. The large battery version has a combined range of up to 1305km, completely eliminating range anxiety for long-distance travel.
The pure electric versions all adopt an 800-volt architecture. The rear-wheel-drive version's motor has a maximum power of 227kW, while the four-wheel-drive version has a combined maximum power of 385kW and peak torque of 673 Nm. The four-wheel-drive version accelerates from 0 to 100 in 3.95 seconds. The entire series comes standard with a 100° battery pack, and the rear-wheel-drive version has a maximum CLTC range of 801km.
In short, as a mid-to-large new energy touring car, the Xiangjie S9T, with its elegant exterior, luxurious and technological interior, strong power, and advanced intelligent driving system, has become the perfect choice in the hearts of many car enthusiasts. For those who love travel and pursue a quality life, it is undoubtedly a highly attractive new option.
