First-month orders exceed 30,000, FAW-Volkswagen ID.AURA T6 breaks joint-venture NEV first-sales-month record
In the first sales month of the FAW-Volkswagen ID.AURA T6, locked orders officially surpassed 30,000 units, setting a new historical record for the first sales month of a joint-venture new energy vehicle and achieving a strong start. Let's look at the data and also the underlying story. Online, the T6 topped both the Dongchedi "Hottest Joint-Venture New Energy Model" list and the Autohome "Mid-Size SUV All-Category Most-Followed Model" list; offline delivery scenes at stores also drew attention, and this time the joint-venture intelligent electric effort truly made its presence felt.
The order structure is even more telling: the LiDAR versions, namely the 660Max and 660Ultra, accounted for 91.1%, showing that "15万元-class full-loaded configuration + LiDAR" truly won over many families; first-time Volkswagen brand buyers accounted for 78.6%, showing that new customer groups are willing to step in, and the breakout effect is very clear.
In response to orders, the FAW-Volkswagen plant has fully ramped up capacity and is working overtime efficiently to ensure that every piece of trust from Chinese families is delivered with high quality. As a benchmark work of the joint-venture cooperation 3.0 and intelligent electric 2.0 era, the T6 has risen to become the absolute mainstay in the 150,000-yuan-class pure electric SUV market. Just as was said in the Yi Lijing interview: FAW-Volkswagen never deliberately chases traffic hype; as a central state-owned enterprise, it integrates social mission and responsibility into product development and brand communication, always adhering to the "true & real" brand marketing philosophy. So these 30,000 units are not superficial heat, but the market's response to "true & real."
