On December 19, the Ford Bronco officially went on sale and began deliveries. The new vehicle is offered in five configurations across two powertrain options, battery-electric and range-extender, with a price range of 229,800 yuan to 282,800 yuan. As the first new energy vehicle in the Bronco family, this model is positioned as an "all-terrain camping SUV," seeking to balance hardcore off-road capability with everyday urban use needs.

Externally, the Ford Bronco continues the Bronco series' signature boxy silhouette, with an illuminated "BRONCO" emblem on the front, vertical taillights and a side-opening tailgate at the rear, and a rear-mounted spare tire retained. The side features hidden door handles and black wheel arches, with body dimensions of approximately 5025/1960/1825 mm and a wheelbase of 2950 mm, positioning it as a mid-to-large SUV.

Inside, the cabin style leans toward rugged practicality. The center console features a 15.6-inch Mini-LED floating screen and a floating instrument cluster, with the infotainment system powered by a Qualcomm Snapdragon 8255 chip and supporting integration with AI large models such as Doubao and DeepSeek. The lower console area has a smart rotary knob with customizable functions for adjusting volume, climate control, and other common settings. The seats offer multi-way power adjustment with ventilation and heating. In addition, the new vehicle provides a 70-inch AR-HUD augmented reality head-up display, a compressor-based heating and cooling box supporting temperatures from minus 6 degrees to 50 degrees, and a flat space of approximately 2 meters in length formed when the rear seats are folded down.

In terms of powertrain, the range-extender version is equipped with a 1.5T range extender and front and rear dual motors, with a combined system torque of 600 N·m, paired with a 43.7 kWh lithium iron phosphate battery, offering a CLTC pure electric range of 220 km and a combined range of up to 1,220 km with a full tank and full charge. The battery-electric version also adopts a dual-motor all-wheel-drive layout, with a combined torque of 575 N·m, equipped with a 105.4 kWh battery pack, and a CLTC range of 650 km. Both powertrains support 6.6 kW external discharge functionality.