On October 23, Roewe Jiayue 07 was officially launched, with four models offered at a limited-time benefit price of 119,800-144,800 yuan. At the same time, to repay the trust of users, Roewe launched limited-time launch benefits worth up to 76,601 yuan, including: a free Doubao Cockpit Assistant smart gift for the entire lineup, a free Momenta R7 world model high-level function package for the LiDAR version and LiDAR Supreme version, an AI rapid-cooling heating and cooling refrigerator, a rear AI companion eye-protection entertainment screen, and comprehensive threefold backup and other benefits.
As the first AI-native vehicle launched on the occasion of Roewe brand's 20th anniversary, Roewe Jiayue 07 is built on the CPP AI-native technology architecture, equipped with Momenta R7 high-level assisted driving and the Doubao Cockpit Assistant, and responds to the core needs of family users with large space, long range, and luxurious comfort configurations. Since pre-sales began on September 21, Roewe Jiayue 07 has continued to attract market attention, with high enthusiasm for viewing and test drives at more than 500 stores and pop-up stores nationwide. As of now, cumulative orders have exceeded 51,827.
More than 70% of orders come from families with children, and family needs have become key to vehicle choice
Behind every order is the story of a family. Pre-sales data show that among Roewe Jiayue 07 reservation users, 89.54% often travel with family in daily life, and 71.50% are families with children. Traveling with family is their norm. For family users, spacious room, flexible energy replenishment, easy-to-drive intelligent assisted driving, and an intelligent cockpit that can care for the needs of different family members are all important considerations for daily vehicle use.
Roewe Jiayue 07 has class-leading body dimensions and interior space, with 1339mm of vertical space and 3237mm of longitudinal space, 41 storage spaces throughout the vehicle, and an 834L+81L duplex trunk, making children's in-car activities, stroller storage, and loading equipment for family trips more effortless. CLTC pure electric range is 320 kilometers, and comprehensive range is 1480 kilometers, balancing economical weekday travel and long-distance holiday self-driving trips. Comfort configurations such as the AI rapid-cooling heating and cooling refrigerator, genuine NASA-standard dual zero-gravity seats, and the AI companion eye-protection entertainment screen enhance the quality of family travel. More than 80% of ordering users chose the top trim, confirming users' high recognition of the vehicle's overall configuration value.
Industry exclusive, the SUV with the Momenta R7 world model enters the sub-130,000 range
Based on the integrated software-hardware solution of the Momenta R7 world model and the XHEART X7 large-model dedicated chip, Roewe Jiayue 07 brings users an industry-leading high-level assisted driving experience. This system can cover all scenarios: after getting in the car, it automatically plans the optimal navigation route, reducing manual operation by the driver; during driving, it can stably handle complex road conditions such as narrow roads during morning and evening peaks and urban villages, and performs smoothly under assisted driving, effectively alleviating driving fatigue during daily commuting; in the parking stage, for narrow parking spaces it can automatically fold the rearview mirrors to complete precise parking, greatly improving parking convenience.
Judging from terminal test-drive feedback, the stability and practicality of the Momenta R7 world model have received widespread praise from users, and 77% of users placed orders on the spot after experiencing the high-level assisted driving system. Some customers specially booked test drives during evening peak hours just to verify the true capability of Roewe Jiayue 07 under congested road conditions, and after the test they praised it endlessly and placed orders on the spot. Qian Yang, general manager of the Roewe Brand Business Division, said: "Whether a car drives well or not, don't look at advertisements, look at results. Jiayue 07, everyone who has tried it says it's good."
First equipped with the Doubao Cockpit Assistant, becoming your "new AI family member" that accompanies you
Roewe Jiayue 07 is the industry's first to be equipped with the Doubao Cockpit Assistant, promoting AI's upgrade from passive command execution to proactive perception and understanding. In commuting scenarios, the Doubao Cockpit Assistant can help users organize work ideas, and after arriving at the office, they can continue organizing them into mind maps and documents on mobile or computer, allowing inspiration on the commute to all land on paper; it can also integrate industry information to generate audio podcasts, making full use of fragmented travel time. In parent-child travel scenarios, the system can remember children's learning progress and interest preferences, providing companion-style experiences such as landmark science popularization and role interaction, becoming children's best playmate and teacher.
Relying on FaceID facial recognition technology and the family account linkage mechanism, the Doubao Cockpit Assistant can accurately identify the identity of occupants in different seats, proactively greet them, and match personalized settings such as seats, massage, air conditioning, and ambient lighting; at the same time, it has long-term learning ability. For example, it can remember that the father hurt his back a few days ago, so the seat massage cannot be too strong, and can dynamically adjust function adaptation according to the occupant's current state. As usage time increases, the vehicle's adaptability to family needs will continue to improve, truly achieving "the more you use it, the better it understands you." From being able to respond to commands to gradually understanding needs and integrating into users' daily lives, Roewe Jiayue 07 makes AI more than a function, but a "new AI family member" accompanying the whole family on trips.
Twenty years of technological accumulation, backed by the SAIC system to bring technology into more families
From 2006, when the Roewe 750 brought world-class quality to Chinese consumers, to 2016, when the Roewe RX5 pushed automobiles into the internet era, and now to Roewe Jiayue 07 exploring AI-native vehicles, Roewe has continued to respond to the changing travel needs of Chinese families with technological innovation. The product value of Roewe Jiayue 07 is also inseparable from the systemic support of SAIC Motor. Deep collaboration between vehicle and component enterprises advances technical solutions and cost optimization to the R&D stage; the scale advantage of cumulative sales exceeding 100 million vehicles; and operating experience covering more than 170 countries and regions worldwide provide strong support for product R&D, manufacturing, and quality management.
Over the past twenty years, Roewe has always been committed to enabling Chinese families to enjoy better innovative technology. Starting from an AI-native experience, Roewe Jiayue 07 integrates assisted driving, intelligent cockpit, space, range, and comfort configurations into daily family life, and promotes cutting-edge technology into more families with more sincere pricing. Born for AI, crossing for the family. Roewe Jiayue 07 will open a new starting point for the brand's 20th anniversary with a product experience oriented toward the real needs of families.
