Car friends, let's have a few heart-to-heart words in private.
Right now, with a hundred-something thousand yuan buying a family SUV, these domestic automakers are practically kicking their peers off a cliff, and in the process spoiling consumers' appetites to an absurd degree.
A few days ago, when Roewe dropped the price of the Jiayue 07, I took one look at the spec sheet and the promotional price starting at 119,800 yuan, and realized SAIC this time wasn't just flipping the table—they were sawing off the legs along with everyone's rice bowl.
A 4.9-meter body length and a 2908mm wheelbase put the dimensions squarely in mid-to-large territory, yet the price landed in the compact pure-electric range.
Orders broke 20,000 within 48 hours of presale and surpassed 40,000 cumulative—in today's car market that's been卷 to the point of sparks flying, that's genuinely brutal.
Don't doubt it—today's family buyers with a hundred-something thousand yuan want things that are both greedy and realistic.
They want fuel savings without range anxiety, space that can swallow the luggage of a whole family, plus a big screen, a fridge, and advanced driver assistance.
The smartest thing about the Jiayue 07 is that it has thoroughly figured out the vanity and pragmatism of family dads.
The trunk holds 834 liters normally, and lifting the floor panel reveals another 81 liters—915 liters total.
Officially it's said to fit ten 20-inch suitcases, but I think this volume is better suited for road trips where you can toss in the stroller, camping tent, and all the local specialties your wife bought without playing Tetris.
Then there's that AI dual-mode hot-and-cold fridge, using a "compressor + semiconductor" dual solution, dropping as low as minus 6 degrees, and even featuring 10-minute rapid ice-making with ejection.
Even more interesting is the Volcano Engine and Doubao AI cockpit they've built.
Inside the car there's a debut physical "Doubao Screen" that can make expressions, turn to follow your position, sense emotions, understand dialects, and even role-play with you.
These past few days some peers have been arguing with me, saying this is pure gimmick: "Nianhan, who whispers to their car infotainment when driving?"
I think that deserves a question mark—don't apply us veteran drivers' straight-male thinking to every family.
When you're driving alone to pick up the kid and the little monster in the back seat won't stop crying, having a car infotainment with a "human feel" that can chat and play games with the child—that's not a gimmick, that's a middle-aged man's lifeline.
But then again, praise is praise—Nianhan never shields shortcomings when talking cars with you, and this car has things that worry me too.
Look at its powertrain: across the lineup, a 1.5L four-cylinder naturally aspirated engine serves as the range extender, max power 72kW, rear motor 162kW, max torque 350 Nm.
For city commuting or when the battery is充足, the electric drive is brisk and smooth, and the 44.2kWh large-battery version has 320km of pure electric range—basically enough to drive as an EV for a week.
But the question is: fully loaded with five people, trunk stuffed with 900-plus liters of luggage, hitting a long highway climb in winter at minus十几 degrees, and if the battery is drained to the bottom—can this 72kW naturally aspirated little range extender handle the whole car's power consumption? How's the noise suppression once the engine revs high?
On this point, the official claim is that combined fuel consumption is very low, but I suggest car friends planning to regularly take the whole family on long road trips absolutely go test-drive the power response and quietness under extreme low-battery conditions so you have peace of mind.
Pulling in the competitors, its guns are aimed directly at the BYD Sea Lion 06 and Leapmotor C11.
The BYD Sea Lion 06's biggest moat is brand endorsement and a massive channel network—many people buy it just to follow the crowd and not go wrong, but when it comes to ruthless spec-stacking, BYD has always calculated extremely precisely at the same price point.
The Leapmotor C11 is the veteran "king of卷," with its value-for-money label deeply ingrained.
The Jiayue 07 sits in between with a very cunning approach.
It directly serves up Momenta R7 world model plus lidar-based advanced driver assistance, and is equipped with AI mCDC electromagnetic suspension that scans the road surface 200 times per second, pushing driver assistance and chassis hardware straight to the ceiling of this price range.
It's plainly telling buyers: everything Leapmotor can offer in terms of specs, I have; what Leapmotor can't offer—SAIC's big-automaker mechanical foundation and cutting-edge AI models—I'll give you on top.
In my view, Roewe's move is very risky, but only by going this hard can it carve out a bloody path.
Finally, a reminder to the manufacturer: the name "Jiayue 07" is a bit of a tongue-twister, so don't fill the marketing with flashy tech jargon—ordinary people don't understand "large model collaboration"; they only care about whether the space is big, whether the seats are soft, and whether the fridge freezes fast.
Deliveries start November 1st, with over 40,000 early orders—ramp up production and keep quality control on track, and don't let the folks who placed orders wait until their hearts go cold.
As for whether this car that brings advanced driver assistance and an ice-making fridge down to the hundred-something-thousand range can completely flip the table—let's let next month's delivery numbers do the talking.
