On October 25, the All-New Emgrand Up Series officially launched globally. Unlike a conventional launch event, this launch brought a "special old car" to the scene—a 13-year-old, first-generation Emgrand with nearly 1 million kilometers on the odometer was completely torn down, revealing its quality credentials to global users in the most candid way possible.
As a major upgrade of the Emgrand family, the All-New Emgrand Up Series features the all-new "Cosmic Ambience" family design inspiration, is built on the BMA global modular architecture, and fully upgrades the Flyme Auto 2 intelligent cockpit system. With three major renewals—styling, intelligence, and quality—as the core, paired with over a hundred standard features across the lineup, it achieves an all-dimensional leap in product strength. The new car is offered in 3 configuration variants, with a limited-time launch gratitude price of RMB 59,900–73,900 yuan, alongside five benefits: Up Cash Gift, Up Finance Gift, Up Renewal Gift, Up Data Gift, and Up Warranty Gift, bringing global family users a higher-standard new choice for family sedans.
World family sedan, China's Emgrand. As of September 2026, the Emgrand family's cumulative global sales have exceeded 4.28 million units, with cumulative monthly sales above 10,000 for 177 months. Its products cover 30 countries and regions across 5 continents. In 2025, it topped the Chinese-brand sedan sales rankings in Saudi Arabia and the UAE, and is currently continuing to expand into emerging markets such as Africa and South America. It is the first Chinese-brand A-segment sedan family to surpass 4 million units in sales. The launch of the All-New Emgrand Up Series is another important iteration of the Emgrand family's deep cultivation of the national family sedan market, building a good national car to global standards and driving the continuous upward value of Chinese family sedans.
Styling Renewal: All-New Cosmic Ambience Design Inspiration, Comprehensive Upgrade of Styling and Features
Styling is the first attraction. The All-New Emgrand Up Series adopts the "Cosmic Ambience" family design inspiration, breaking out of single-region aesthetic limitations and taking globally universal natural aesthetics as its design origin to distill aesthetic resonance that transcends regions.
This upgrade adds multiple styling features: the exterior adds an exclusive Alpine Gold body color, using an exclusive formulation process of 12–25μm silver-dollar aluminum powder and nano titanium white to present a flowing luster like sunlight on a golden mountain; the interior simultaneously adds a Dawn Brown theme, filling the cabin space with warm tones to enhance the comfortable atmosphere of family travel. The front face is equipped with a Flying Waterfall Suspended River wide grille and a Surging Wave sporty front bumper, making the overall stance more imposing and refined; the side swaps in 17-inch Wave-Chasing Light aluminum alloy wheels, with two-tone cutting craftsmanship reinforcing the sporty texture; the rear features a Galaxy Transverse Light Rhythm taillamp and a Wind-Riding Tranquil Flow guide design, balancing visual recognition with aerodynamic performance.
The vehicle continues the wide-body, low-slung design, with a 1820mm ultra-wide body and a 1.24 class-leading ultra-large width-to-height ratio, achieving an ultra-low drag coefficient of 0.27Cd while providing 1449mm ultra-wide rear seating space, balancing visual presence with family practicality.
Intelligence Renewal: Fully Upgraded Flyme Auto 2 Intelligent Cockpit, Reshaping the Intelligent Benchmark for National Family Sedans
Intelligent experience is one of the core upgrade highlights of the All-New Emgrand Up Series. The new car fully adopts the Flyme Auto 2 intelligent cockpit system, featuring six class-exclusive segment-leading experiences, making it the strongest intelligent cockpit in the RMB 60,000 class.
The new car is equipped with a 12.8-inch class-largest HD floating central control screen, featuring 1920×1080 HD resolution and 80% NTSC wide color gamut, delivering fine visuals and true-to-life color reproduction. The class-exclusive dual-zone intelligent voice interaction system wakes up in as fast as 500ms, supports fuzzy instruction recognition and context memory, and allows customization of voice timbre and wake words, making interaction natural and efficient.
The new car features the class-exclusive Amap 850 map navigation, with four major functions—light-state foresight, route foresight, safety foresight, and traffic foresight—acting as a convenient driving steward. The Borderless Cloud Space enables cloud storage for 200+ apps without occupying local memory, supporting zero-latency audio and video playback, custom APK installation, and membership benefit sharing. The new car also supports split-screen mode and multi-brand phone-vehicle connectivity, covering mainstream connection protocols such as Flyme Link, Carlink, and HiCar, enabling seamless cross-ecosystem interaction.
For parking assistance, the new car is equipped with the God's Eye 540° transparent chassis. The HD imaging uses 4 one-megapixel cameras, supports flexible switching among 4 modes, and covers a 2.5-meter perimeter of road conditions. With wheel-track prediction, it can monitor the vehicle's surroundings in all directions without blind spots, allowing even novice drivers to easily handle parking and narrow-road passage scenarios.
Quality Renewal: Million-Kilometer Live Teardown Inspection + Full-Dimensional Validation of Global Architecture, Forging World-Class Reliable Quality
Beyond styling and intelligence upgrades, Emgrand also reveals its quality credentials through a hardcore teardown. Quality confidence is first reflected in "daring to be abused, daring to be torn down." Before launch, a 13-year-old first-generation Emgrand with cumulative mileage of nearly 1 million kilometers and no major repairs throughout was first subjected to a chain of "four devil trials" covering handling, chassis, powertrain, and comprehensive driving control; after the trials, the body remained intact and handling remained stable.
Subsequently, this old car—without any cleaning, renovation, or refurbishment—was completely disassembled and subjected to on-site inspection by two heavyweight guests: Zhu Xichan, former professor at Tongji University's School of Automotive and Energy Engineering and senior automotive safety expert, and Zhao Degang, who participated in the R&D of the first-generation Emgrand and currently serves as general manager of Geely Automobile's Changxing company. The teardown results withstand close scrutiny: the engine shows no oil seepage anywhere, and the transmission still retains a clear shift engagement feel after nearly 1 million kilometers; the chassis shows no obvious rust, and the chassis armor still has a rubbery texture; when an endoscope is inserted into the closed cavity, the cavity anti-corrosion wax injected 13 years ago still adheres to the inner sheet-metal walls.
This remarkable challenge and teardown answered "why Emgrand can't be broken"; the All-New Emgrand Up Series, which takes over the quality baton, is meant to prove "how it can be even harder to break." At the launch site, Wang Wei, product director of the All-New Emgrand Up Series, drove a "special" new car onto the stage, revealing the new car's structure and materials through a "candid encounter," becoming the most watched moment of the entire launch event; afterward, Zhao Degang and Wang Wei, engineers from two generations of Emgrand, stood together on stage for a "time-space dialogue" spanning 17 years. What changes is the era; what does not change is Emgrand's inherited quality confidence: the new car extensively uses galvanized steel, and the body's closed cavities continue the cavity wax injection process, achieving 10 years without rust-through in high-salt-spray environments; the whole-vehicle warranty is extended to 4 years/150,000 kilometers, covering a period 30%–50% longer than the industry's common standard. From the million-kilometer old car to the All-New Emgrand Up Series, Emgrand's quality confidence not only withstands the test of time but also continues upward through systematic vehicle manufacturing.
Quality holds the bottom line and sets no upper limit. As a model developed synchronously for global markets, the All-New Emgrand Up Series is born from the BMA world-class modular architecture. This architecture gathers resources from 15 countries worldwide; more than 500 architecture engineers completed forward development over 4 years and carried out adaptive calibration for different regions' road conditions, fuels, and usage habits, giving the new car globally unified mechanical quality and quality foundations.
In terms of power, the new car is equipped with a 1.5L inline four-cylinder engine, with a maximum power of 88kW and maximum torque of 150N·m, matched to a 5-speed manual or 8CVT transmission. Thanks to ten core technologies including the Atkinson cycle and manifold injection system, WLTC fuel consumption is as low as 5.99L/100km (manual) / 6.19L/100km (automatic), balancing power response and fuel economy while effectively reducing family users' vehicle costs.
The chassis is jointly tuned by Chinese and European experts, optimizing vibration filtering and handling stability for different global road conditions, delivering more stable cornering and more refined vibration filtering. The body's torsional stiffness exceeds 20,000N·m/deg, reaching a class-leading level. Combined with a wide-track design, it effectively reduces body deformation and driving rattles, and together with a high-strength cage body structure, provides all-around safety protection for occupants.
The All-New Emgrand Up Series is built according to Geely's global validation system and meets regulatory validation requirements in 30 countries and regions worldwide. Geely has established 5 major global validation regions and 16 professional test bases, covering 147 countries and regions, investing more than 10,000 validation prototype vehicles annually, with total annual test mileage reaching 100 million kilometers—equivalent to circling the Earth 2,500 times—forging global quality through rigorous validation across all regions and scenarios. With unified global R&D and manufacturing standards, Emgrand's domestically sold models and export models maintain highly consistent quality, truly achieving "one car, global access."
A Hundred Standard Features Across the Lineup, Segment-Leading Experience from the Entry Level
Beyond the three core renewals, the All-New Emgrand Up Series refuses to be a stripped-down "beggar version" and adheres to the product philosophy of "entry level equals high specification," with 100 class-leading features standard across the lineup, bringing segment-leading experiences in comfort, intelligence, safety, and more to all variants, allowing every user to enjoy high-quality travel without纠结 or compromise when choosing a car.
In addition to the Flyme Auto 2 intelligent cockpit and 12.8-inch HD central control screen, the new car also comes standard across the lineup with an 8.8-inch instrument cluster, intelligent scenario-based air-conditioning interaction system, and other intelligent features; at the comfort and space level, class-exclusive dual-layer storage compartments, class-leading extra-large trunk, and other humanized designs cover all-scenario storage needs, while 1449mm ultra-wide rear seating space makes three-person seating comfortable, and ergonomic light-luxury seats provide higher-quality support; at the safety level, standard equipment includes 1500MPa hot-stamped front and rear door anti-collision beams, high-strength cage body, and other protective features. Together with hardcore foundational features such as the BMA global architecture and 1.5L inline four-cylinder engine, it redefines the value benchmark of global family sedans with full-coverage high-spec standard equipment.
After 17 years and five generations of iteration, the Emgrand family has always taken "Upward" as its spiritual core: from a safety benchmark that broke joint-venture monopolies, to a value benchmark that popularized intelligent technology, to a quality benchmark that sells well globally, each generation refreshes the standards and value experience of its class. The four devil trials and a public teardown let this old car with nearly 1 million kilometers of cumulative mileage prove Emgrand's past; the time-space dialogue between two generations of engineers lets the All-New Emgrand Up Series carry forward this quality confidence that withstands the test of time. With this launch, the new car reshapes the value benchmark of global family sedans through the core upgrades of three major renewals and the sincere configuration of a hundred standard features, bringing higher-quality travel experiences to mainstream families worldwide.
